Cardano Kiwis NFTs
Brand identity and NFT collection for digital pixel kiwi collectables. The purpose of the project was to raise awareness of the declining population of New Zealand’s native kiwi bird. The objective was to raise $50,000 for the charity Save the Kiwi, which was achieved in under 2 hours.
Client
Personal project.
Role
UX / UI Design, front-end web development, marketing, social media promotion, NFT artwork.
Outcomes
4,100 NFT’s sold to over 900 individuals to raise money for charity. The project was started and completed in under 2 weeks. I conducted a series of livestreams on twitch to articulate the projects objectives and conducted some live workshops / voting for community driven ideas and suggestions. We did another livestream of the donation where Save the Kiwis presented a slideshow to demonstrate the story and plight of the kiwi.
Social Media. Figuring it all out.
From start to finish we gained over 2,200 followers and discord members. Part of marketing involved documenting progress of the project; celebrating milestones; encouraging conversations and discourse around the project and its potential; livestreams and engagement with the community.
Season 2 kiwis. On their way.
The next season of Cardano Kiwis is still a work in progress. The artwork for this season was created by Sarah Pitts — an incredibly talented artist based in Christchurch, New Zealand.
